From entry in-the-wild in glossary Statistics for HCI: Making Sense of Quantitative Data
An ethnographic study is carried out in the normal context of the subjects of the study, for example observing people in their own workplace. It is a form of in the wild study; these have high ecological validity but hold their own specific challenges, such as replication and control of variability.
Used in Chap. 4: pages 56, 61
Also known as: in-the-wild evaluation
Links:
Interaction Design Foundation: Ethnography- British Medical Journal: Qualitative research methodologies: ethnography